As some of us would have already known, Ford India had launched a face lifted version of its first successful machine, the Ford Ikon recently. Mr Michael Boneham, president & managing director of Ford India was available at the launch of the new Ford Ikon in New Delhi in the 5th of November.

Ford had launched this model in order to stay in position and look appealing to the customers who are looking to buy a car within price brackets of 4.5L – 5.5L, in other words, to compete with the Maruti-Suzuki Dzire, Mahindra Renault Logan and the upcoming Tata Indigo.

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